Gold Cost – Cricket Time!
PIXTA IN ACTION
We deployed 5 x PIXTA ambassadors to roam the beach and shoot cricket fans having fun in the ball catch area in the lead up to match day.
With over 200 photos taken on the day, guests received instant prints and shared to social. Facebook had over 40 direct posts and Twitter and Instagram had 20. The activity generated content for the #ohwhatafeeling hashtag as users were encouraged to share their photos online with the hashtag as part of a competition incentive.