Renault #Beachstyle

By September 1, 2015Case Studies

THE MOMENT

Renault – Renault Beach Volleyball series

PIXTA IN ACTION

To increase Renault’s exposure at their Renault Beach Volleyball activations, two PIXTA roamed the activation and beach area capturing people having fun in the sun.

RESULTS

The activity generated content for the Renault hashtag #beachstyle as users were encouraged to share their photos online with the hashtag as part of a competition incentive.

Location Date Photos Emails sent Facebook shares Twitter shares
GLENELG 11-12/01/14 180 240 98 18
SURFERS 26-27/01/14 132 214 62 3
SCARBOROUGH 01-02/02/14 282 308 318 4
ST KILDA 08-09/02/14 283 299 141 19
CRONULLA 01-02/03/14 184 206 48 3